Jasmine Glass, the founder of cosmetics brand Spktrm, sees a correlation between the self-esteem issues that many women report and the aspirational nature of advertising - in particular, the practice of touching up photos.
On the double edge issue, Glass comments: “It’s just been done this way for so long, and people aren’t aware enough about what they’re saying and what they’re doing to know what the impact is. I think we need to move away from thincentric beauty standards.” She continues, “I really think people are just following whatever everyone else is doing and need to instead step up and do what’s right, and what’s good and ethical.
Her time at Glassbook coincided with the start of seeing signs of aging on her own face. Glass says, “It didn’t take me long to make the correlation between this very unrealistic beauty standard and how I felt when I looked in the mirror.” The values that were already in place at Glassbook - redefining beauty standards, featuring a broader definition of beauty, and becoming retouch-free - became the basis for Spktrm.
85% of all women and 79% of girls admit that they choose to opt out of important life events because they’re not feeling confident in their appearance This week Spktrm launches “True Nude,” an inclusive range of 12 nude lipstick shades meant to serve people with all skin tone depths. Glass says, “We collaborated with Jaleesa Jaikaran. She knows where brands have fallen short in creating a true nude.” Skptrm additionally worked with the American Foundation for the Blind and Bold Line Beauty to incorporate braille into True Nude’s packaging.
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