Why do brands keep doing this
Photo: Maridelis Morales Rosado Early this week, Balenciaga unveiled the newest version of its Paris Sneaker, a $1,850 distressed-to-the-point-of-falling-apart pair of shoes that had everyone asking, “Is this a joke?” Well, it might be. It wouldn’t be the first time this week that a brand released a product that left the world wondering whether it was a PR stunt.
/ 5 So we decided to do our own experiment. Fashion market editor Roberto Johnson and I set out to Balenciagaify a pair of our own sneakers and make our own version for way under $1,850. Unsurprisingly, it wasn’t that hard to do. Here’s how:
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