The base 2019 Toyota RAV4 LE with front-wheel-drive starts at $25,500 while the top-spec Limited trim starts at $33,500.
The original Toyota RAV4 crossover SUV first arrived in American showrooms back in 1996. It was a world powered by beepers, fax machines, and dial-up modems. American Online was all the rage and the best-selling car in the US was the Ford Taurus.
Fast forward 23 years, the world has changed considerably. Smartphones, social media and wifi dominate daily communications. AOL is but a shell of its former self and the same can be said for the Ford Taurus that's once again headed for the chopping block. In 2018, Toyota sold more than 427,000 RAV4s, making it the fourth-best selling vehicle in the US behind only the Ford F-Series, Chevrolet Silverado, and the RAM 1500.We drove a $34,000 Hyundai Tucson to see if it's a legitimate rival for Honda, Toyota, and Subaru. Here's the verdictThe RAV4 is also the top seller in a compact SUV segment that accounted for roughly one out of every five vehicles sold in the US last year and growing at a rate of 11.
In the marketplace, the RAV4 is a direct rival for the Honda CR-V, Nissan Rogue, Subaru Forester, Mazda CX-5, Chevrolet Equinox, and Ford Escape.Recently, Business Insider had a chance to spend a week with 2019 Toyota RAV4 prototype in Limited trim. The base 2019 Toyota RAV4 LE starts at $25,500 while the mid-grade XLE, XLE Premium, and Adventure models start at $27,300, $29,500, and $32,900 respectively. The top-grade Limited trim starts at $33,500. Hybrid variants of the RAV4 start at $27,700 for the LE and runs all the way up to the Limited trim, which starts at $35,700. All-wheel-drive is available as a $1,400 option on all trims except the Adventure and Hybrid variants, which come standard with the AWD.
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