Handbag maker Caraa is one of dozens of retailers, including Nike and Canada Goose, that have retooled machinery to make personal protective equipment like masks and gowns for health-care workers to defend against the coronavirus.
online, where consumers can pay $25 for a pack of five. Shoppers can also buy a pack to donate.
"It has been a Herculean effort," Luo said in an interview. "In this fight, the biggest challenge we have is time. How do we produce quick and get it there quickly? We don't have time. People are dying." So, confronted with this new reality, within a matter of days Caraa bought five new machines, which it will eventually be able to use again for its core handbag business. And it converted another seven of its existing machines at a manufacturing facility in China to pump out masks, Luo said.
"This is a huge expense. The payback is definitely very low," Luo said about the production process. "We are not just redeploying resources. We are making investments in [equipment] on the balance sheet. We are buying these automated machines."
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