To celebrate International Women's Day 2024 (IWD) we asked Canadian women entrepreneurs to tell us what March 8th means to them.
International Women’s Day is an opportunity to honour those who paved the way before us and to look towards the road ahead. To spotlight this meaningful day, we asked female entrepreneurs from across Canada to tell us what International Women’s Day means to them. We also asked them to help us understand what it feels like to be a woman in business and to share the names of other women who helped them achieve their success.
As a woman, Elsaesser says she has felt societal pressure to be a certain size and fit a certain beauty standard–something that resonates with many women. It’s also something Elsaesser has fought hard to address through her business approach. “IWD to us symbolizes a day of celebrating all women’s successes,” the team wrote over email. “Though there are barriers, through empowering and encouraging each other we are able to face challenges together which comforts us.”
“I would love to thank my mom, Chuli Nora Pascal, for continuously pushing me to be the best version of myself,” she says. “I also want to thank all of the Indigenous women who survived the Indian Residential School System, we’re here because you survived.
“While I never worked directly for her, she always proved that women could dare take leadership jobs that the world didn’t expect them to be qualified for. Isabelle took risks and was always outspoken about the need for equity in the workplace. She pushed boundaries and is now in charge of leading BDC’s strategy to support women entrepreneurs better, with actual capital and support to back up the nice intention.
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