Watch: SM Entertainment Details IP Monetization Strategy And Goals Under SM 3.0 In New Video Statement
SM Entertainment has released a new YouTube video detailing their IP monetization strategy for SM 3.0.YouTube video titled “SM 3.0: IP Monetization Strategy,” which is part of their second strategy to implement SM 3.0.
He continues, “SM’s growth has been centered on the Primary IP business thus far. The unparalleled identity of the market leader and the competitiveness in the main business has served as a driving force behind the 30 percent growth rate per annum despite the rapid change that took place in the market during the past three years as well as the structural limitations within the company. We plan to take another leap forward in the age of SM 3.0 based on such unique driving force.
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