AT&T has scheduled its big reveal of HBO Max details — presumably covering pricing, subscription features and product demos — for the afternoon of October 29 on the Warner Bros. lot…
details — presumably covering pricing, subscription features and product demos — for the afternoon of October 29 on the Warner Bros. lot in Burbank.
The telecom giant confirmed the date at the beginning of its second-quarter earnings call with Wall Street analysts Wednesday, as it discussed its. There were no further details offered in the first portion of the call, but the date will be circled in red by investors and the media business, given the intense curiosity about HBO Max to this point.
HBO has sought to assert its place in the streaming ecosystem for several years, debuting stand-alone streaming service HBO Now in 2015 and accumulating more than 8 million subscribers in the four years since. In part as a concession to pay-TV operators that spent decades building subscribers for the premium network through the traditional bundle, the streaming price point was held at $15 a month, higher than most Netflix subscriptions and well above other popular services.
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