In a panel appearance Tuesday at CES in Las Vegas, a pair of top WarnerMedia execs offered a few new insights into HBO Max, the company’s subscription streaming offering set to debut in May. …
painted a somewhat more detailed picture of the $15-a-month service than was offered last October at the company’s investor day.
One aspect of the HBO Max launch that remains unsettled is its distribution plan. Disney got early traction with Disney+ ahead of its November arrival by setting key bundles — one of them internal, a $13-a-month package with Hulu and ESPN+ — and the other a partnership with Verizon. Both arrangements helped Disney score 10 million sign-ups as of its first day on the market. “We’ll absolutely do that,” Forssell said.
Legg said the company is likely to “ease our way into” features such as interactivity, which Netflix has been starting to deploy more broadly, but those would come online down the road. “Right now, I think Andy and I just want to get it out the door in the spring,” he said.
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