Takehito Masui talked with Koki Kimura about what led to his turning Monster Strike into more than just a game.
Koki Kimura is the man behind the smartphone game Monster Strike, which has gone on to become a popular content brand worldwide, bringing in over $10 billion in revenue. In June 2018 he was appointed president of MIXI Inc., and he has been focusing the company’s efforts on sports business.
Actually, to let you in a little on my ulterior motives, with pop music, idols, and bands, there are a lot of fans not only of the music but also of the artists that create it. You don’t see that kind of excitement with an orchestra. So I thought if we made the characters of the game into idols, we could not only produce musical excitement, but also make hit characters. Then we could sell those bands and groups in the game.
Our idea was to reap the returns through the game, so we don’t aim to recoup the full cost through tickets alone. At a recent DREAMDAZE, we revealed the new Lucifer Transcension: Kai. After the event, the character sold exceptionally well. We can recoup the costs that way, so even if events are costly, we want to create new things people have never seen before.The 2019 XFLAG PARK attracted 40,000 people and 340,000 people watched the live stream. That scale rivals many famous music festivals.
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