Robert Kyncl touted tech initiatives at the label, including investments in artificial intelligence software and apps, to reduce costs and drive market reach for creators.
He touted tech initiatives at Warner Music, including investments in artificial intelligence software and apps, to reduce costs and drive market reach for creators. “We’re 100 percent focused on efficiency. There’s a lot of technology on that front … We’re 100 percent focused on effectiveness of all of our activities, scale and then a focus on monetization of superfans,” Kyncl told analysts.
Kyncl said AI tools could be properly harnessed to transform the music industry, even as it faces a challenge from AI-generated music content and increasing competition from indie music labels. That called for Warner Music to go both on defense and offense when it came to AI. At the same time, Kyncl, recalling his 12-year executive stint at YouTube, pointed to user generated content containing copyrighted materials, including music videos by top pop artists, for which intellectual property owners were compensated.
Another possible fix for Warner Music and other major labels would come from Spotify and other streaming platforms raising their music subscription prices. “I’m excited that they’re sounding constructive about the price increases on their earnings call,” Kyncl said of Spotify mulling a possible U.S. price increase in 2023 as Warner Music and other label partners expect to share in new digital service provider revenues.
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