The “first-of-its-kind” JV will identify and launch artists of South Asian heritage.
Warner Music’s affiliates in Canada and India are teaming up for 91 NORTH RECORDS, a joint venture with the aim of identifying and launching artists of South Asian heritage.
The venture launches to the public today with its first signings, Canadian-based Punjabi artists Karan Aujla and Jonita Gandhi, both of whom work closely with Ikky and A&R director Charlie B. 91 NORTH RECORDS was presented Tuesday with a special event at Warner Music Canada’s offices in Toronto. Its name is a reference to India’s country code and Canada’s geographical location, and the logo is inspired by India’s national flower — the lotus.
Adds Jay Mehta, managing director, Warner Music India: “This is certainly going to be a gamechanger initiative for artists who will now have global support from A&R, marketing, collaborations and more.”
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Why Comcast, Roku and Warner Music Exited Earnings Season With Improved Investor SentimentWall Street analysts make their picks for which companies are best positioned for the second half of this year.
Lire la suite »
YouTube Sets “AI Music Principles” And Partners With Universal Music Group On New AI IncubatorWith artificial intelligence currently front and center across the creative community, YouTube has published a set of AI music principles and launched something it’s calling the YouTube Music…
Lire la suite »
YouTube Sets Its “AI Music Principles” And Partners With Universal Music Group On New AI IncubatorWith artificial intelligence currently front and center across the creative community, YouTube has published a set of AI music principles and launched something it’s calling the YouTube Music…
Lire la suite »
YouTube starts Music AI incubator with Universal Music as partnerYouTube is launching an incubator to work with artistes and musicians to explore the use of artificial intelligence in music, according to its blogpost on Monday.
Lire la suite »
Gaby Music Signs With Universal Music LatinoThe Puerto Rican hitmaker has produced for artists such as Rosalía, Lunay, Ozuna and Daddy Yankee.
Lire la suite »
Music Columbus to kick off The Gift of Music instrument driveFor the fifth year, Music Columbus is working to bring music to schools around the city by helping bring instruments to students.The Gift of Music instrument dr
Lire la suite »