Warner Music Brazil hires executives Tatiana Cantinho and Mariana Frensel to fortify its genre-focused strategies and strengthen its market presence.
“As we elevate our regional approach to be closer to our global leadership, expanding our presence in Brazil, the world’s ninth largest music market, is crucial to the company’s growth,”, president of Warner Music Latin America, said in a press release. “We’ve always had a strong presence in the country, but we know we need to do more to support its diverse musical genres.”, president of Warner Music Brazil, has strengthened her leadership team by appointingas director of marketing.
“I’m super pleased to be returning to Warner Music at this key moment in its development,” Frensel said. “Leila has a vision for how a modern music company should evolve and the importance of artist narratives is at the heart of it. I want to bring my experience to bear as our new genre-focused teams get to work supporting Brazil’s most vibrant talent.”
At the same time, Warner Music Brazil is restructuring its A&R and marketing departments to better focus on key Brazilian genres such as sertanejo, forró, samba, funk and urbano music.will continue to lead the A&R team as its director, collaborating closely with Cantinho.who reports directly to Oliveira, will support both marketing and A&R departments while being heavily involved with brand partnerships and live music projects.
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