The company is tweaking the differences between HBO and Max series—but it's a rebrand most viewers likely won't even notice.
Eagle-eyed observers might have noticed the change with today’s announcement that Lanterns, a drama series based on DC’s Green Lanterns characters, is officially getting an eight-episode series order at HBO . That’s right: HBO at the forefront, instead of being labeled as a “ Max Original” for the oft-renamed HBO streaming service. Warner Bros . was designating DC shows as “ Max Originals” rather than “ HBO Originals” as late as last week, when the latest trailer for The Penguin dropped.
This switch undoes the previous intention to keep all shows based on WB properties under the Max Originals label, and it came about when Bloys and other execs realized the WB shows weren’t all that different from HBO’s own creations. “As we started producing those shows, we were using the same methods, the same kind of thinking, as how we would approach HBO shows,” he told Variety, noting that there’s even crossover between talent, such as Watchmen’s Damon Lindelof now working on Lanterns.
HBO Warner Bros DC Universe Entertainment Culture Max Originals Harry Potter Casey Bloys Stephen King The Penguin Damon Lindelof Gizmodo
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