Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of te…
will serve as partners during Warner Bros. Discovery’s efforts during the industry’s next “upfront” sales session.
With more advertisers and media agencies demanding a tabulation of audiences with narrower characteristics than age or gender, many of the nation’s biggest media companies have been trying to devise new measurement systems using providers other than Nielsen, which has long served as the industry’s standard audience measure.
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