Warner Bros. Discovery is expansing its “Turn Up! Fight Hunger” campaign, a partnership with No Kid Hungry. The news comes timed to company’s participation in the White House Conf…
. The news comes timed to company’s participation in the White House Conference on Hunger, Nutrition and Health on Wednesday.
The program began after Gloria Steinem advised CEO David Zaslav to promote some kind of social good upon hearing that Discovery brands reached 25% of American women each night. The company has since utilized that reach with easy-to-access action items, like encouraging viewers across platforms like the Food Network and HGTV to donate by texting the word “hungry” to 707070.
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