Founded by Jennifer Whetzel, WICS is the first-of-its-kind quantitative report on gender in the industry.
“Storytelling is a powerful tool. When we tell stories, we create a living history. One that has the ability to transcend time and generate a lasting ripple effect. Data itself is indeed compelling but to truly inspire, the tales behind the analytics must be told,” Whetzel writes in the author’s note.
Whetzel, who got her medical marijuana card the day she moved to Maine to help manage symptoms from multiple immune disorders and PTSD, credits the plant and the friends she’s met in the local cannabis community for inspiring and healing her. “When I set out to conduct the Women in Cannabis Study, I was compelled not just by the fascinating and dynamic experiences of women in our space, but also by the desire to amplify voices and create a safe, equitable industry for all. We have the chance to shift the paradigm, acknowledge the barriers in our way, and build a supply chain based on integrity,” adds Whetzel. “This research is my contribution. Providing the report at no cost is my way to take radical action.
After diving into the 280-page, just-published report this Women’s History Month, here are the five most compelling findings from careers in cannabis.The majority of respondents shared that they came to the cannabis industry because of their passion for and experience with the plant whether they have been personally helped , or they have witnessed its healing power through friends or family .
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