Walmart mass shooting in El Paso puts focus on new risk to retailers

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Walmart mass shooting in El Paso puts focus on new risk to retailers
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The Cheesecake Factory already includes active-shooter incidents as a risk factor in its financial statements. Del Taco and Dave & Busters may do the same.

The deadly mass shooting at a Walmart Inc. El Paso store has sparked questions about the risk of violence at the nation’s brick-and-mortar retail locations, with one expert expressing confidence that there will be progress on safety measures, even if the move is minimal.

“We are a learning organization, and, as you can imagine, we will work to understand the many important issues that arise from El Paso and Southaven, as well as those that have been raised in the broader national discussion around gun violence,” Chief Executive Doug McMillon wrote in a message to Walmart associates that was published on the company’s website.

Read: Walmart shoppers threaten to boycott after stores remove violent videogame displays, but not guns An analysis of Securities and Exchange Commission filings showed that Cheesecake Factory Inc. CAKE, +0.00% has included an active shooter as a risk factor in four annual reports. At minimum, Porter said companies need to have a crisis plan in advance of an actual incident. The biggest determining factor for what the plan actually looks like is corporate culture. Some companies will want to do active shooter drills while others will keep their efforts muted in order to keep from causing panic or disruption.

“Make sure they know what a facility looks like, so when they respond, they know what they’re coming into,” said Porter.

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