Vox's new platform called Forte is designed to help advertisers reach the publisher's expanding audience.
Jim Bankoff, Chairman and CEO of Vox Mediaand a host of related web properties, Vox Media is trying to sell advertisers on a new platform that can get them in front of more eyeballs amid rule changes on personal privacy.
Vox is now rolling out Forte, which Chief Revenue Officer Ryan Pauley says reflects a new regulatory environment. Policy changes around browsers are giving consumers more information about the data collected on them, while in California, a privacy act taking effect next year also hands users more control over their data. Forte lets advertisers take advantage of Vox's expanding network and gives them a direct link to the company's audience instead of relying on third-party data.
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