Elaine George, the first Indigenous Australian to appear on the cover of Vogue, is upping her social media presence amid her return to fashion.
Elaine George is learning how to post on TikTok. “It doesn't matter who you are, or what you believe in, or what ethnic background you are. You can post whoever you are,” the Bundjalung and Arakwal woman says. She’s fresh off brushing up on Instagram as well, where the social worker and first ever Indigenous Australian to appear on the cover ofhas been posting some of her modeling work in the 1990s.
Part of the reason behind her social media upskilling is her return, of sorts, to fashion. She was photographed for the current cover ofAustralia alongside fellow First Nations models Charlee Fraser, Magnolia Maymuru, and Cindy Rostron in partnership with First Nations Fashion + Design , the not-for-profit organization championing Indigenous people in fashion.
Since last week, she’s been on the ground to mentor young Indigenous models as FNFD founders Teagan Cowlishaw and Grace Lillian Lee, both creatives in their own right, help her to see the enduring impact of her visibility on that cover nearly 30 years ago. “I didn’t realize that that impact that I had,” she says of the younger generation. “They’ve told me they’ve grown up with my story because their parents had the cover. They’ve got photos of their own family holding it.
As the conversation around increased representation continues, spurred on by the first ever Indigenous shows at Australian fashion week last year, there is an acknowledgment that the industry needs to change, to make space for Aboriginal and Torres Strait Islander people, and not the other way around. Part of this is understanding of the diversity within the over 250 First Nations that make up our continent. “There’s a lot of different mobs and groups and tribes. We’re not all the same.
The mentor-mentee relationship is not a one-way street however. “I've learned from the young ones as well, that it's okay to be Blak, beautiful, and proud.” Not only that, but how to take the perfect selfie. “[Cindy] was taking a selfie with us but didn’t like the lighting,” she laughs. “We had to change it.” One of the best things they’ve given her? Perhaps a new moniker.
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