Visit Philadelphia CEO Jeff Guaracino, a driving force in Greater Philadelphia’s tourism industry with more than 20 years of experience in the sector, died Tuesday following a battle with cancer, the organization announced Wednesday.
“Philadelphia was already gay-friendly," he said. “Philadelphia’s had a reputation since its very beginning that all are welcome.”“A fierce champion and promoter of his hometown, Jeff was also a proud advocate for the LGBTQ community. With his trademark energy, charismatic charm, and never-ending wit, he helped make Philadelphia the welcoming city and destination that it proudly is today," Kenney said.
Guaracino had led the tourism agency since 2018, having previously worked on its communications team and led Wawa Welcome America Inc., which runs the city’s Fourth of July celebrations. He also led Atlantic City Alliance after Superstorm Sandy hit the New Jersey coast in 2012.
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