Virality was perhaps Twitter’s greatest strength; yet, like all of the platform’s strengths, it was also a weakness.
There’s much truth in this. Virality, at its heart, is global, instantaneous, automated networking. It can connect something you say to millions all over the world who would otherwise never have heard you, without your having to embark on any special effort to reach them. What might cost an advertiser millions of dollars, or require the lofty celebrity that ordinarily accrues to popes, presidents, or celebrities, costsnothing and requires only that you post with the best of them.
But even if you don’t go wildly viral and start a global hashtag trend, you still avail yourself of that instantaneously summoned network. You can meet people like yourself—handy if you’re, say, part of the otherwise microscopic cluster of transgender communities.
Twitter at its best has always been profoundly democratic. Anyone can go viral. There’s no distance between you and Barack Obama on the platform. If your words are good, funny, moving, or otherwise compelling, you too can become a viral celebrity and raise awareness about any issue you so choose.
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