Reefa products are born from genetics similar to those of other Viola products but with lower price tags, according to the former NBA player's cannabis company
Courtesy of Viola Brands
Founded by, Viola Brands was named after Harrington's grandmother, Viola. According to the company,"reefa" was what Harrington's grandmother used to called marijuana, and the term"brings a positive familiarity to a word that was used to demonize it for so long." Reefa flower, concentrate and vape cartridges are born from genetics similar to those of other Viola products, according to a company representative, but with lower price tags and, in flower's case, lower THC percentages.
"With the current state of the world in disarray and people needing to choose between buying everyday necessities and cannabis, we wanted to bring to market options that allowed them to purchase Viola without having to sacrifice. We’re a company by the culture and for the culture, and we want to make sure that we stay true to that no matter what," reads a statement from Viola.
Viola has been busy over the past few months. In June, Harrington and company launched a new line of marijuana concentrate in Colorado dispensaries in
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