After being closed for almost two years during the pandemic, vince on 49th Street by Fifth Avenue reopened Saturday with a “refreshed” look and a more comprehensive collection.
“We’ve opened 20 stores in the past two years,” Schwefel added, citing successful openings in secondary markets such as Charlotte and Denver, among others. The openings were a combination of Vince and Rebecca Taylor full-price stores and outlets. Vince, Rebecca Taylor and the Parker brands are part of Vince Holdings.
With renovations, a couple of store projects are planned for the Los Angeles market during the back half of this year. In 2023, the Mercer Street store in Manhattan’s SoHo neighborhood, and possibly the Madison Avenue store, will undergo renovations. In New York, there are also Vince stores on Prince Street, Washington Street and Columbus Avenue.
The space has been updated with custom-designed fixtures, oversize plaster waterfall tables, and travertine and warm wood accents. Additionally, the store will highlight work from Los Angeles-based artist Jessalyn Brooks and ceramicist Morgan Peck, as well as ceramics from New York-based Simone Bodmer-Turner and an edit from Claude Home, an online gallery of contemporary and vintage decor.
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