The U.K. has teamed with such video game companies as Activision Blizzard, Codemasters and Rebellion to feature health messaging amid the coronavirus pandemic in such games as 'Candy Crush Saga' and 'DiRT Rally 2.0.' Details:
from such game makers as Activision Blizzard's King Digital Entertainment, Codemasters and Rebellion.
The department highlighted that approximately 37 million people in the U.K. play games and that "young people spend more time playing video games than the rest of the population, which is why in-game messaging represents a creative, targeted, and immediate way" to help reinforce health messaging amid the pandemic.
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