The notorious lingerie brand is expanding its diversity initiative with new gender-free collection
For the first time in the brand's history, Victoria Secret's PINK has selected a man to be the next face of its collegiate centered brand.
"As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence," she continued. Barnet will also be a part of"various activations that support the brand's key initiatives as part of Pink's ongoing commitment to inclusivity, fostering positive mental health and empowering young adults."In addition to becoming a brand ambassador, he will judge PINK's"Pink With Purpose Project" as well as take part in Mental Health Awareness Month through May"where he'll share his own experiences and tips for prioritizing his mental health.
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