Victoria's Secret is out! Its endless rebranding process has come to an end and it's now taking a more feminist approach. Actually, they're switching back to just being sexy. Or are they?
Your account is not active. We have sent an email to the address you provided with an activation link. Check your inbox, and click on the link to activate your account.Lingerie chain Victoria’s Secret has long struggled with its marketing strategy, previously criticized for creating unreachable and unhealthy beauty standards.
Surprisingly, the confirmation of Razek’s departure came on the same day when news talks began circulating that Victoria’s Secret had hired its first-ever transgender model, Valentina Sampaio.The retailer worth billions of dollars has since undergone a rebranding, with new CEO Martin Waters being appointed in 2021, implementing policy changes and new partnerships with a number of new spokeswomen including Megan Rapinoe, Priyanka Chopra Jonas, and Naomi Osaka.
As of May 2020, with over 1,070 stores, Victoria’s Secret reportedly remained the largest lingerie retailer in the United States., Victoria’s Secret’s efforts to promote inclusivity – which included getting rid of its famous “Angels” supermodels – earned “favorable reviews from online critics never translated into sales.
Victoria’s Secret and Pink brand president, Greg Unis, outlined this fresh corporate direction when he reportedly addressed investors: “Sexiness can be inclusive.” “The lingerie brand speaks diversity in every form, featuring women and men of all sizes, skin tones, and ages, including pregnant and drag queens.”
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