Victoria's Secret parent company L Brands confirmed that it will not air its fashion show this year after falling ratings and backlash to the event in recent years
"We think it's important to evolve the marketing of Victoria's Secret," L Brands Chief Financial Officer Stuart Burgdoerfer said on a call with analysts Thursday.The first Victoria's Secret fashion show aired in 1995, but last year the show fell to its lowest ratings since its inception."It was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement," Burgdoerfer said Thursday.
Read MoreThat was in response to a 2018 interview that Ed Razek, then chief marketing officer for L Brands, who among other things said he didn't think the brand should include"transsexuals" in its show."Why not? Because the show is a fantasy," Razek said in an interview with Vogue."It's a 42-minute entertainment special. That's what it is."Razek later apologized for his"insensitive" comments. He left the company earlier this year.
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