Victoria’s Secret launched a mastectomy bra as part of a larger breast cancer awareness campaign. Wire-free and designed to accommodate a prosthetic, sales of the bra in October will benefit The VS Global Fund for Women’s Cancers.
Victoria’s Secret & Co. has launched the Body by Victoria Mastectomy Bra, part of a larger breast cancer awareness campaign the company has launched for October — Breast Cancer Awareness Month.
Victoria’s Secret VSCO, -1.27% spun off from Bath & Body Works Inc BBWI, +1.54% in August, creating two separate, publicly-traded companies. They were previously part of L Brands Inc. The company has also partnered with fashion designer Stella McCartney, who has created a public service announcement reminding women to do self-breast exams.
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