Ratings have been sagging.
On the Thursday earnings call Stuart Burgdoerfer, L Brands LB, +2.65% chief financial officer, said the company is examining different ways to position the brand.
Read: Coty’s $600 million deal with Kylie Jenner is designed to hang on to her social media star power “We also recommend that the board of directors of the company retain a financial advisor to help explore opportunities to unlock the tremendous value of Bath & Body Works, such as through a spinoff of Victoria’s Secret or an initial public offering of Bath & Body Works.”Victoria’s Secret has struggled as competition in the women’s underwear category grows and the brand’s super-sexy, hyper-stylized marketing has lost favor.
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