Victoria Beckham Brand Sales Climb, and Losses Shrink, in Fiscal 2021

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Victoria Beckham Brand Sales Climb, and Losses Shrink, in Fiscal 2021
France Dernières Nouvelles,France Actualités
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Victoria Beckham Holdings Ltd., which is owned by Beckham, her husband David, and the private equity investor NEO Investment Partners, saw revenues jump by 13 percent to 40.9 million pounds.

in 2022, and the continuous acceleration of sales growth in beauty, we have high expectations.”

In 2021, despite closures due to lockdown, all three Victoria Beckham channels — wholesale, online and store — performed well, both in fashion and beauty. During the period it also reorganized its end-to-end processes, stretching from sourcing and manufacturing to the end consumer. The group paid 6.3 million pounds in dividends to the couple, while a further 1.8 million pounds in dividends were paid post yearend.

In 2020, Beckham signed three new brand contracts with Maserati, EA Sports and GEM forex, adding to his long-term roster of Adidas, Tudor, Sands, Diageo and Panini, among others.The company said Beckham’s commercial and licensing business and its associated brand marketing activities have proven to be successful in generating long-term revenue streams.

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