“I think it’s about having our industry truly support Black-owned businesses by paying us, by promoting us within their channels,” Victor Glemaud says. “Not just today or tomorrow, not just a tag here or there.'
. “At the beginning, I immediately paid all of my team and cut out all non-essential business expenses to focus on my website,” Glemaud explains. “Since then, a lot of my time has been tweaking the site, collecting things, building a customer base organically, and learning and understanding all of the digital aspects that I am not that familiar with or comfortable with. Luckily, that is a really good thing to work on remotely. I’ve used the time quite well, I think.
While the development of his spring 2021 collection has been a little more tricky—Glemaud notes the technical intricacies of producing knitwear are more difficult to test without seeing the garments in the flesh—he has still been managing to find inspiration in less likely corners. “Normally what I do is go to galleries or museums and get inspired or see something that sparks something that way. Since I can’t do that, I’ve been reading a lot more. It’s been more of a fluid process.
When it comes to solutions for how these emerging talents can be fully supported, Glemaud notes that it has to exist as part of a broader conversation. “I think it’s about having our industry truly support Black-owned businesses by paying us, by promoting us within their channels,” he continues. “Not just today or tomorrow, not just a tag here or there, but showcasing work in a meaningful way, really being true partners. Whether it’s a retailer, an editor, a stylist, a production partner.
And for Glemaud, the uphill battle of making his voice heard as a Black designer has been something he’s faced from the beginning of his career. “It’s been part of my brand philosophy from the beginning,” he says. “I don’t need to add it, I don’t need to start shouting it from the rooftops now, because it’s always been there.” All the same, he cites examples of initiatives likeas encouraging signs that the tide may finally be turning.
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