Vice Media Group has all-but ruled out buying more production companies to bolster Vice Studios, as it focuses on achieving “organic” double-digit revenue growth at the content division…
Refinery29 and Vice’s Philip Morris deal
Away from Vice Studios, Delport — who doubles as Vice’s global chief revenue officer and reports to CEO— said the Refinery29 integration is all-but complete. “It’s spectacular. I’ve made 25 integrations in my career, it’s the fastest, the most culturally obvious integration that I’ve seen. The talent at Refinery is mindblowing,” he said.He also defended Vice’s partnership with tobacco company Philip Morris in the UK to create sponsored content with the aim of promoting vaping.
“It’s interesting to look at what we have delivered for that because it’s controversial to work for that industry. What we did in the UK was a one-year unique experience of how can we help people quitting cigarettes, quitting smoking,” Delport said. “We are producing content that is only about how to quit… we made that deal because there was total editorial integrity.”
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