Introducing Atelier Versace Fragrance, Versace's new fragrance line.
"This is a new milestone for Versace that stems from the idea that every woman and man is different and that, in the same way that they like to get their dress made-to-measure, that's even more true when it comes to fragrances," Donatella VersaceVersace is hardly the first high fashion brand to
set its sights on genderless beauty—look no further than Harry Style’s Gucci campaign for their unisex fragrance, Mémoire d’une Odeur, this past summer. It does, however, continue to support a shift in how luxury brands are approaching inclusivity and gender fluidity in beauty, not just on the runway.
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