Vanguard Ups the Ante in an ETF Race to Zero

Vanguard’s success has forced its competitors to match its ultralow prices, a trend often called 'the Vanguard effect'

The ETFs, with combined assets of more than $134 billion, include funds that invest in international stocks and bonds.

The biggest is the $62 billion Vanguard FTSE Emerging Markets ETF, which will cost $12 a year for every $10,000 invested. That is down from $14, making it cheaper than a competing ETF from BlackRock Inc.’s iShares Core lineup. In addition, 43 Vanguard mutual funds...

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