Team president Axel Schuster said the club understands the realities of the cost of living in Vancouver coupled with rising inflation.
The Whitecaps are averaging 16,675 fans per match, with a regular-season low of 13,232 on Wednesday against the Houston Dynamo.
“The city is very expensive and there are people that are living in the region of the city who are having a hard time. That’s a fact. We also see that with our employees,” he said in an interview with The Canadian Press.“Our average price is US$15 under the average price of MLS. We are definitely already one of the cheapest ticket pricing markets. That doesn’t mean that’s great who cannot afford so we still have to look in to that,” he said.
Craig Depken, a professor of economics at the University of North Carolina specializing in sports, said the monetary and time costs of attending a match as well as external factors like economic pressure and inflation and the quality of a team’s play are factors that affect attendance. Anderson said the Whitecaps’ handling of a sexual abuse scandal involving former women’s coach Bob Birarda could also affect attendance.
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