Colour blocking itself is a bold style statement, but Amy Herndon, creative […]
, wanted to take her latest clothing collection one step further. “I didn’t want to just do classic geometric colour blocking, so I started doodling on my whiteboard,” she recalls. Those whimsical lines became the Squiggle collection, a roundup of sweatpants, long sleeves, mock necks and quarter- zips handmade from eco-friendly and deadstock fabrics.
Herndon is originally from Edmonton and moved to the Lower Mainland to study fashion at LaSalle College. Her background is in film—her full-time gig is in costuming—but the recent strike allowed her more time to work on the Coquitlam-based slow- fashion studio she founded in 2018. She came up with a goal to design a new collection for Ization created entirely from leftover materials.
The designer makes every Ization Studio piece herself and plans to launch Squiggle tanks, dresses and other sunshine-embracing garments as the weather warms. Everything is customizable and made-to-order: “As a customer, you’re really getting something that is for you,” she says. “And I think people really appreciate that.”
Ization Studio’s Squiggle 1/4 zip puts a modern spin on the classic pullover, and the matching Squiggle sweatpants complete the ’fit. Designer Amy Herndon sews each peice herself in her Coquitlam studio.The Vancouver-made 1/2-and-1/2 skirt and denim pants are a dynamic duo; the Squiggle long sleeve (below comes in seven colour combinations.
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