Located on 654 Madison Avenue, the flagship, which opens with an exhibition of works by artist Mario Schifano, marks an important strategic moment for the couture house’s retail approach worl…
flagship on 654 Madison Avenue “is a perfect synthesis of the best architecture in New York,” believes creative directorThe store in the storied building — it previously was home to Calvin Klein’s iconic Manhattan flagship designed by John Pawson — opens to the public Wednesday and is based on’s new global retail concept, established last year in-house, directly by Piccioli and his team.
North America accounts for 20 percent of global retail sales through directly operated stores. Taking wholesale and non-DOS into account, the weight is of around 25 percent. house reached 1.42 billion euros, climbing 15 percent compared with 1.23 billion euros in 2021.
The building is monumental with ceilings as high as 23 feet, exposed steel columns running across all floors and a rough concrete finish over the perimeter punctuated by illuminated shelving for Valentino Garavani accessories.Each floor hinges on a distinctive visual narrative based on chromatic compositions and carefully curated materials and palettes, including Valentino’s signature red, rendered in several different iterations.
With Magazzino Italian Art, Valentino will collaborate on a series of exhibitions featuring works by renowned Italian artists and talks will be hosted in the new store in the coming months, promoting cross-cultural dialogue. Magazzino has unveiled the new Robert Olnick Pavilion and the collaboration with Valentino is an extension of the exhibition “Mario Schifano: The Rise of the ‘60s”, currently on view at the museum in Cold Spring, N.Y.
Footwear is displayed in one area with floors and seating in a travertine red contrasting with the luminous onyx and concrete shelving. The brand’s ready to wear offer is separated from the main store by concrete shelving and an immersive, box-like effect is reinforced there by red velvet cladding walls and bespoke seating.
France Dernières Nouvelles, France Actualités
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