Utahn Scott Brown was, understandably, rather nervous when he and his business partner pitched their game, Paddlesmash, on 'Shark Tank' — and then Mark Cuban wanted to play it.
Utahn Scott Brown was, understandably, rather nervous when he and his business partner taped an appearance on ABC’s “Shark Tank,” looking for investors in their game, PaddleSmash. Not only were Brown and Tim Swindle face-to-face with the Sharks, but they were thinking about the millions of viewers who could, eventually, see them on TV.
No spoilers before the episode airs — Friday at 7 p.m. on ABC/Channel 4 — but it was “not great play. But it was really fun.”Brown and Swindle, who describe themselves as “serial entrepreneurs,” have made a career out of marketing toys and games. “And we were looking for something pickleball-related to make,” Brown said.
You can play it on the beach or in your backyard, Brown said, and pickleball enthusiasts are even playing it while they’re waiting for a court to open up. “It’s something you can set up on the grass while you’re waiting to play and it keeps you warm while you’re waiting,” Brown said. Why put themselves through all of that? Because an appearance on “Shark Tank” brings unparalleled exposure for new products. “We went in kind of thinking, ‘A deal would be great, but just getting on TV is the ultimate goal,” Brown said. “You have the chance to get your product in front of millions of viewers. And then there’s all the people that record it and all the people that stream it and all the people that watch the reruns. It is a gift that keeps on giving over and over.
The Sharks, he said, were “drilling down on very specific components of your business. I mean, obviously, they’re parting with their money. I know they’re wealthy, but it’s still their money. They want to get a better understanding of your business.”
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