Jazz owner Ryan Smith on fan reactions to the team's new look: 'It’s an evolution. Brands are going to evolve. There’s probably a fair argument we went a little too clean. OK. But it will evolve.”
How did he take the general fan disdain for the rebrand/new jerseys?]?” he began facetiously. “I love our fans. Fan is short for fanatic. We have an incredible fanbase. … If you take a step back, our goal with our rebrand is to say, first, we wanted to bring purple back. I know people say that’s an afterthought … [but] we’re gonna release four purple jerseys in the next 36 months.
“The data showed that purple was the No. 1 purchase online, and then when people got into the store, it was black and yellow, which was interesting.. Brands are going to evolve. There’s probably a fair argument we went a little too clean. OK. But it will evolve.”“I’ve been in the draft room twice, and both times they’ve asked to acquire pick and [for me] to pay the money. So absolutely.
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