Email marketing drives strong ROI, but boosting engagement can be a challenge. GartnerMKTG expert Matt Moorut explores how brands can optimize their email marketing in a new article by cmswire. Learn more here: CMO
marketing leaders practice, explained email is still a fundamental touchpoint for consumers in Europe and North America.
"The fact it often works as a unique identifier is valuable to a lot of marketers since it can enable centralization of disparate data sources," Moorut said. "It’s been a workhorse channel for some time, and continues to drive a strong ROI, relative to other channels." "That’s great and all, but you quickly hit the limitation of capacity to manage such a volume of communications to multiple different segments," he said. "Platforms including ChatGPT have the ability to reduce the burden on marketers by enabling them to proof messaging instead of writing it, which should allow them to manage more messages to more segments at any given time."
Subject lines are critical to email success, and digital marketers only have a few words to play with, and AI can help to optimize the words used.
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