Using Art To Build Desire For Sustainably Sourced Jewels

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Using Art To Build Desire For Sustainably Sourced Jewels
France Dernières Nouvelles,France Actualités
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Panelists at the inaugural State of the Art Jewelry Summit presented ways to use art and storytelling to create desirability for jewels produced in a sustainable manner

Jewelry designer, Alexandra Mor, also emphasized the importance of storytelling. “A good story is a true story,” she says.

“Giving access to consumers allows them to make educated decisions,” she says. “It’s one of the keys to building a strong community.” “Preciousness means different things to different people,” she says. “Jewelry is an art form. It’s about ideas. It can be a combination of precious and non-precious materials. It’s a need to express oneself.”

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