Major college sports, especially football, are increasingly about one thing: cashing checks. What was once 'amateur athletics' is now a TV show — and one of the few that still drive ratings.
in 2024, the schools announced Thursday — a bombshell that caught the sports world completely off-guard.seems clear: Two "super leagues" built from the foundations of the SEC, which will soon add Texas and Oklahoma, and the Big Ten, which now spans coast to coast.
The Pac-12, which has become something of a laughingstock among the Power 5 football conferences, faces an uncertain future without the Los Angeles schools.This is expected to trigger more realignment. Could other Pac-12 schools join the Big Ten? What about Notre Dame? What will the ACC and Big 12 do now? Nothing is off the table.
SEC schools will receive roughly $66 million per year starting in 2024, when ESPN's $3 billion deal kicks in. The new-look Big Ten, which is currently negotiating a new TV deal, should pay out even more., respectively, under their current deals. ACC payouts are even lower at roughly $14 million.Major college sports, especially football, are increasingly about one thing: cashing checks. What was once "amateur athletics" is now a TV show — and one of the few that still drive ratings.
Millions watch Power 5 football games on Saturdays, and the money trickles down to schools, athletic departments, coaches and — now indirectly through NIL — players. By that token, Thursday's shocking sequel to last year's SEC blockbuster probably shouldn't have been shocking at all. Big schools, big matchups,
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