The labels — like “pasture-raised and “raised without antibiotics” — are increasingly popular with consumers and allow producers to charge a premium, although the USDA isn’t adequately substantiating the claims. Critics say meat labels may be misleading:
FILE - Cows graze in a field at a farm, Aug. 17, 2021, in Penobscot, Maine. The USDA trying to strengthen its system for animal-raising claims such as"pasture raised" and"grass fed". The U.S. Department of Agriculture said Wednesday it hopes to weed out false or misleading animal-welfare claims on meat and poultry packaging with new guidance and testing.
The USDA must approve all animal welfare claims on meat and poultry labels before products can be sold. But unlike “organic” claims, which are verified in person by government regulators, animal welfare claims are substantiated with paperwork submitted to the USDA. Eskin said the USDA plans to update its guidelines to require more documentation from companies making animal welfare claims. It will also strongly encourage companies to hire third-party verification groups, such as Human Farm Animal Care, a non-profit organization in Virginia that certifies animal welfare claims.
“A lot of the substantiation is a sentence or two: ‘I raise my animals humanely,’” said Dena Jones, director of the Animal Welfare Institute’s farmed animal program. “It is wholly inadequate.”
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