Bands on the format are facing a crisis between airplay and streaming consumption
airplay chart, each of their past five studio albums, collectively, has debuted in the top 20 of the Billboard 200. The Wonder Years routinely sell out 2,000-cap venues and Neck Deep's most recent album, 2017's , debuted at No. 4 and moved 32,000 units in its first week. “Rock is a pretty diverse world, so sometimes we have significant artists who just don’t line up with where radio’s head is at.
When Hopeless does invest in radio campaigns, making smart, selective investments has paid off. "We've got artists like who have a huge radio legacy and it's a part of the conversation from the very beginning," Harrison says. With the veteran pop-punk band prepping its latest album, to head a radio campaign for lead single "Out For Blood." It spent 20 weeks on the Mainstream Rock songs chart, earning the band healthy exposure as it toured throughout the summer.
Better Noise has also discovered that radio play is not essential to breaking a new band and can be much more meaningful once an artist is already established. “I don’t make records for radio, I make records for fans," Kovac insists. "If you make records for fans, you get engagement.”
France Dernières Nouvelles, France Actualités
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