Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972.
Unlocking insights into marketing to mature consumers: A new research synthesis retrieved 28 March 2024 from https://phys.org/news/2024-03-insights-mature-consumers-synthesis.html
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