Unilever's Paul Polman: Why Today's Leaders Need To Commit To A Purpose

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Unilever's Paul Polman: Why Today's Leaders Need To Commit To A Purpose
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We have long known about the many challenges we are facing - inequality, poverty, youth unemployment and climate change, just to name a few – and I have always believed that everyone - including business – has a role to play in addressing them. Business needs to be part of the solution, not the problem. We cannot be bystanders. We need to be a giver, not a taker in a society that gives us life in the first place.

The challenge we face is more about the system in which we operate. Like all businesses, we are impacted by the short-term focus of financial markets and political systems. We need a reform of the financial system, with greater focus on serving long-term needs of society. Challenges are especially critical in the more transformative areas where you need governments to help implement right frameworks or industries as a whole to change.

And those partnerships should be grounded by the ambitions of the Sustainable Development Goals, as the biggest business opportunity of our lifetime. We need leaders to become true advocates of the SDGs and be vocal about what you believe in and what you stand for.What global trends have you witnessed when it comes to passion, purpose and well-being in the workplace?What we’re seeing is that people want to work for companies where they can really make a difference.

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