Unilever to drop 'Fair & Lovely' skin lightening product name
“We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” said Sunny Jain, president of Unilever’s beauty and personal care division.
Unilever’s India unit, in which the company owns a 67% stake, said it had shifted from such marketing in 2019 and would continue to evolve it to feature women of different skin tones.Several users on Twitter applauded the move, though some said it was too little, too late. Davuluri on Tuesday wrote an open letter to Unilever CEO Alan Jope, urging him to stop production of the products.
In 2018, the company also registered trademarks to market skincare and haircare products under the brand names “Even & Lovely”, “Always Lovely”, “Care & Lovely” and “I Am Lovely”, among others.
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