Long gone are the days when power was closely guarded, held only by a few. Today, the strongest companies don't hoard their power — they channel it.
Funding behaviors typically represent a higher level of commitment than sharing and shaping. Millions of people now use new power models to put their money where their mouth is. The crowdfunding poster child Kiva, for example, reports that some 1.3 million borrowers living in 76 countries have collectively received more than half a billion dollars in loans.
Among those heavily engaged with new power—particularly people under 30 —a common assumption is emerging: We all have an inalienable right to participate. For earlier generations, participation might have meant only the right to vote in elections every few years or maybe to join a union or religious community. Today, people increasingly expect to actively shape or create many aspects of their lives.
Traditional organizations that want to develop new power capacity must engage in three essential tasks: assess their place in a shifting power environment, channel their harshest critic, and develop a mobilization capacity.A telling exercise is to plot your organization on the new power compass—both where you are today and where you want to be in five years. Plot your competitors on the same grid.
Uber’s business model depends almost exclusively on its relationship with its network participants . That relationship is now at risk because of a misalignment between Uber’s new power model and its old power values. For example, anticipating a future of driverless cars, CEO Travis Kalanick noted early this year, “Once we get rid of the dude in the car [the driver] Uber will be cheaper.
Facebook, like many organizations with a new power model, is dealing with this tension between two cultures. Facebook’s old power corporate ambition clashes with the demands of its own crowd. Initial surges of interest in alternative social networks promising to honor new power values may be a sign of things to come. As new power concepts of digital rights evolve, these conflicts will most likely increase.
France Dernières Nouvelles, France Actualités
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