Underrepresented in tech, Latinas are using TikTok to help others navigate the industry

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Underrepresented in tech, Latinas are using TikTok to help others navigate the industry
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Women remain underrepresented in computing-related jobs in the tech field, holding just 26% of the positions. Hispanic women hold just 2%. - NBCLatino

Maribel Campos, left, works in video partner operations at Apple, Gina Moreno works for Microsoft and Michelle Villagran is a systems implementation consultant.March 17, 2022, 8:06 PM UTCWhen Maribel Campos was 11, she was living in her parents' trailer home in Sonoma, Calif. She recalled wanting her own iPod, but her parents, who were working multiple jobs to make ends meet, couldn't afford one.

"Never in a million years would I think that I would be working" on an Apple product or service, Campos, the daughter of Mexican immigrants, said. Now, Campos, along with other Latinas, are taking to TikTok to help others in their community navigate the tech world — by sharing their experiences, dispelling misconceptions and offering advice.

"I would tell myself, like 'Dang, I can’t have this job. There’s nobody else that looks like me here,'" said Villagran, who works remotely from Portland, Oregon."There weren’t other Latinas in these teams, I was always the only one."

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