Sportswear maker Under Armour Inc on Tuesday cut its full-year revenue forecast ...
Celebrity endorsements and the company’s aggressive use of social media and the popularity of its sweat-proof apparel have helped, led by the appeal to younger consumers of its partnership with basketball MVP Steph Curry.
“With the sports apparel space becoming increasingly crowded, Under Armour needs to carve out a more distinct and edgy position.” The company has been spending more to open stores and improve its online offerings in international markets. These efforts helped Under Armour post growth in its Europe and Asia Pacific markets.
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